- Blog Marketing - Wright, Jeremy
Call Number: HF 5415 .W82 2006
ISBN: 0072262516
What if you could listen to millions of people--customers, employees, competitors, partners, even the media--as they candidly discuss your company, your products, and your advertising? And what if you were able to use this real, up-to-the-minute feedback to determine exactly what your customers want and how to improve your business exponentially? Sound too good to be true? Then you haven’t tapped into the power of the blog.
Today, 50 to 100 million bloggers are communicating on the Internet, expressing their thoughts on and experiences with products, and sharing industry information. With millions of voices being heard, this revolutionary medium is now a worldwide forum. No business can afford to be left out of the conversation.
- Blogging for Business - Holtz, Shel
Call Number: TK 5105.8884 .H65 2006
ISBN: 1419536451
Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide? And why do these numbers continue to skyrocket?
In Blogging for Business, authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies. This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater customer mindshare.
- Naked Conversations - Scoble, Robert
Call Number: TK 5105.8884 .S26|z2006
ISBN: 047174719X
For the past five years, Microsoft employee Scoble has maintained one of the most popular blogs on the Internet. Mixing personal notes with passionate, often-controversial commentary on technology and business, his blog is "naked"—i.e., not filtered through his employer's marketing or public relations department—a key part of its appeal. In this breezy book, Scoble and coauthor Israel argue that every business can benefit from smart "naked" blogging, whether the company's a smalltown plumbing operation or a multinational fashion house. "If you ignore the blogosphere... you won't know what people are saying about you," they write. "You can't learn from them, and they won't come to see you as a sincere human who cares about your business and its reputation." To bolster their argument, Scoble and Israel have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium and include extensive statistics, dozens of case studies and several interviews with famous bloggers. They consider the darker aspects of blogging as well—including the possibility of getting fired by an unsympathetic employer. For companies that have already embraced blogging, this book is an essential guide to best practice.
- Problogger: Secrets for Blogging Your Way to a Six Figure Income - Rowse, Darren and Garrett, Chris
Call Number: TK 51.05.888.R69 2008
ISBN: 0470246677
Problogger.net is where bloggers worldwide go for advice and information on enhancing their blog's presence. Whether you're just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to choose subject matter that works for you, handle technical issues, and evaluate your blog?s success so that you can use your blog to generate income indirectly.
- The Adsense Code - Comm, Joel
Call Number: HF 6146.I58C66 2006
ISBN: 1933596708
Learn all about how to make your blog make money with Google adsense.
- Wordpress for Dummies - Wilson-Sabin, Lisa
Call Number: TK 5105.8884 .S23 2008
ISBN: 0470402962
Bloggers love WordPress! If you're ready to start using this free blogging software, WordPress For Dummies, 2nd Edition is just what you and your blog need to make a splash.
Professional blog designer Lisa Sabin-Wilson shows you how to use all the latest upgrades to WordPress and helps you decide whether to use the Wordpress.com hosted service or self-host your blog with WordPress.org. Whether you're just venturing into the blogosphere or you want to shift an existing blog to WordPress, WordPress For Dummies, 2nd Edition will help.
Explore theme development and learn where to find free WordPress themes Extend WordPress through plug-ins, CSS, custom fields, and more Find out about archiving, interacting with readers through comments, tracking back, and handling spam Get the scoop on domain registration, Web hosting providers, basic tools like FTP, and more Create a unique blog theme and presentation by using template tags with CSS Sign up for WordPress.com, log in, set options, and create a profile Install WordPress.org, set up a MySQL database, explore RSS feeds, and organize a blogroll Discover the secrets of creating a blog that draws readers Get tips on wonderful widgets, upgrades, and plugins you can add to make your blog extra cool Learn how to use the Dashboard, manage comments, and make permalinks work with your Web server With WordPress For Dummies, 2nd Edition on hand, it's easy to make the most of the free software and build a blog that stands out in a crowd.
Call Number: HF 5415 .W82 2006ISBN: 0072262516What if you could listen to millions of people--customers, employees, competitors, partners, even the media--as they candidly discuss your company, your products, and your advertising? And what if you were able to use this real, up-to-the-minute feedback to determine exactly what your customers want and how to improve your business exponentially? Sound too good to be true? Then you haven’t tapped into the power of the blog.
Call Number: TK 5105.8884 .H65 2006ISBN: 1419536451Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide? And why do these numbers continue to skyrocket?
Call Number: TK 5105.8884 .S26|z2006ISBN: 047174719XFor the past five years, Microsoft employee Scoble has maintained one of the most popular blogs on the Internet. Mixing personal notes with passionate, often-controversial commentary on technology and business, his blog is "naked"—i.e., not filtered through his employer's marketing or public relations department—a key part of its appeal. In this breezy book, Scoble and coauthor Israel argue that every business can benefit from smart "naked" blogging, whether the company's a smalltown plumbing operation or a multinational fashion house. "If you ignore the blogosphere... you won't know what people are saying about you," they write. "You can't learn from them, and they won't come to see you as a sincere human who cares about your business and its reputation." To bolster their argument, Scoble and Israel have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium and include extensive statistics, dozens of case studies and several interviews with famous bloggers. They consider the darker aspects of blogging as well—including the possibility of getting fired by an unsympathetic employer. For companies that have already embraced blogging, this book is an essential guide to best practice.
Call Number: TK 51.05.888.R69 2008ISBN: 0470246677Problogger.net is where bloggers worldwide go for advice and information on enhancing their blog's presence. Whether you're just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to choose subject matter that works for you, handle technical issues, and evaluate your blog?s success so that you can use your blog to generate income indirectly.
Call Number: HF 6146.I58C66 2006ISBN: 1933596708Learn all about how to make your blog make money with Google adsense.
Call Number: TK 5105.8884 .S23 2008ISBN: 0470402962Bloggers love WordPress! If you're ready to start using this free blogging software, WordPress For Dummies, 2nd Edition is just what you and your blog need to make a splash.
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