Business Source® Premier, the industry's most popular business research database, features the full text for more than 2,150 journals. Full text is provided back to 1886, and searchable cited references back to 1998. Additional full text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses.
The Journal of Personal selling and Sales Management publishes contributions of high quality that deal with new issues, topics, methodologies, theories, concepts, tools, models or applications in sales and selling.
Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. It offers readers a straight-forward, universally applicable method for negotiating personal and professional disputes without getting angry or getting taken.
Hustle examines the new and long-term spending culture of the post-recession era, from the rush to get the biggest discount to the decline of brand loyalty. How do you map out a strategy for your brand or company in the New Hustle Economy where your target consumer is less trusting, slower to purchase, hyper-vigilant, hyper-educated, fixated on a discount, and using all the screens available to determine if you should be part of her consideration set?
Strengths Based Selling explains talent and how to identify and maximize it. The reader can take the web-based Clifton StrengthsFinder Assessment, discover his or her own unique strengths, learn to apply them to sales, and formulate strategies to triangulate individual talent and job role.
What the Customer Wants You to Know
by Charan, Ram
Call Number: HF 5438.4.C43 2007
Any professional—from a CEO to a front-line sales person—who is looking to improve sales effectiveness is sure to find this book well worth reading.