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Social Media Presentations
The Best Digital Marketing Campaigns in the World II by
Call Number: HF 5415.1265 .R92 2014
Publication Date: 2014-03-28
Covering a wide range of world-class, award-winning campaigns including Redbull and Stratos, Evian's 31 ways to live young, and Students Beans' Freshers' Field, The Best Digital Marketing Campaigns in the World is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising.
Canva is a free online tool where you can design and build your own graphics. It has plenty of stock images and templates to choose from.
Creating an Infographic--Lynda Tutorial
Infographics can be a great way to communicate a large amount of information in a visually interesting way. This Lynda Tutorial describes how to best organize, layer, and design infographics for maximum impact.
Creating Viral Impressions
This article will walk you through how to create an infographic. Compelling examples are used.
Photo Pin--Creative Commons Images
A great resource with free Creative Commons Licensed images.
Writing Copy for Social Media--Lynda Video Tutorial
This Lynda.com tutorial covers the basics of writing copy for social media and marketing campaigns and discusses the benefits of well crafted messages.
Content Creation Books
Content Marketing by
Call Number: HF 5415.1265 .L52 2012
Publication Date: 2011-10-14
Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website.
Epic Content Marketing by
Call Number: HF 5415 .P756 2014
Publication Date: 2013-09-24
"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.